Nashville-bred indie pop queen Daniella Mason, whose penned singles for Nick Jonas, toured with Demi Lovato, opened for DNCE, and was featured in iTunes “What’s Hot” section, makes her Elite Muzik debut with her self-made visual for “Tell Me It’s Over,” the lead single from her upcoming self-titled debut album scheduled to release October 13th.
Daniella speaks with nastygal about the videos concept:
I also did the single artwork for this song and the one that’s about to come out, and I wanted all of the artwork to feel cohesive. I loved this idea of stop motion with pictures—sort of like those scrapbooks a lot of us used to make as kids with magazine clippings. I didn’t have the resources to make a music video, so I was like, what do I do? I will make it myself, I thought, which is usually my answer to that question. I had no idea of the undertaking it was going to be when I started, but I’m really glad I did it. I had this story I wanted to tell about trying to get out of something that is holding you down, but I wanted the shadow figure to be ambiguous so that somebody could put their story right in the middle of it. It was very challenging, but it is legitimately my heart and soul because it was all of me for 180 hours or something ridiculous like that.