Fool’s Gold Announces New Flagship New York Store

After announcing their ten-year anniversary (and plans to celebrate all year long), iconic New York indie label Fool’s Gold is opening a brand new retail store in the heart of Williamsburg, Brooklyn on May 20th. Designed by the avant-garde architecture firm Family New York, Fool’s Gold’s Brooklyn headquarters is a combination gallery / clubhouse / one-stop-shop for physical music and their full line of apparel and merchandise.

The label has had a brick and mortar presence in New York for years, featuring live events, art shows, limited-edition products, and (of course) as much Fool’s Gold vinyl as you could carry. The new space takes their NYC presence to another level with a beautiful new buildout, stocking full seasonal merch collections (their Summer ’17 line will premiere at the opening), open noon-7pm daily.