Introducing Canadian Popstress Lexi Strate

Canadian Pop artist Lexi Strate first touched the scene with her debut EP WAVES. The 7-track EP features stand-out cuts such as, the highly popular single “Diamond Eyes,” “Out Of My Head,” “Miss Me,” “So Simple,” and “Antidote.” Abbey received both WCMA’s “Pop Artist Of The Year”, and Canadian Beats’ “EP Of The Year” for the project.

Continuing push for the project Lexi unleashed official visuals for the EP’s popular cut “Diamond Eyes,” shot by buzz-worthy director Travis Nesbitt. Last year Lexi began touring opening up for numerous artist and writing with some of the games top producers via writing camps in Toronto, Vancouver, and throughout Western Canada.

Fast forwarding to 2017 the talented pop-stress presents us with visuals for her new single “Going Going Gone,” an 80’s inspired electro-pop cut that brings the feelings of summer vibes and palm trees. When asked about the inspiration behind the single, and concept behind the music video Lexi told us this.

What was the inspiration behind the new single?

The song started with a hook line one of my producers (Dan Davidson) had, we started writing a more ballad type song  with a slower tempo. We did one session on it recorded a vocal and sent it off to my other producer (Ari Rhodes) in Toronto. Ari changed the chords and sped up the vocal we recorded, and it made the coolest sound. We ended up keeping that “Going Going Gone” lead chorus vocal in there because we thought it really set the production apart. On the next writing session the song just seemed to come together so easily. Lyrically, the song wasn’t inspired by a personal event, more just something that you’ve seen a friend go through. Its about a relationship thats stuck – its that point where it has to go one way or the other, and the decision that needs to be made when someone isn’t willing to fight to make things better.

What’s the concept behind the music video?

My video director, Travis Nesbitt had spontaneously bought a vintage Betamax camera and wanted to shoot a video with it. I was down with the idea of doing a bit of an 80’s theme because it’s not something that would usually be done for a pop artist and this song is kind of taking me down a new, “un-pop-like” path. The concept of the video is really just a full day/night out with the girls… having fun and being a bit rebellious -because that just seems like the perfect thing to do when you’re having boy troubles!! We actually ended up getting in some trouble with the cops – not part of the script – oops! We wanted to focus on bringing out my real-life personality with this video and I think it really compliments the song and my vibe well.

Pittsburgh-based DJ, Blogger, Podcaster, Editor-in Chief and Founder Of Elite Muzik