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Elite Introduction

Introducing Priime

Priime Premiers Pop infused Afrocentric single ‘Lil Bit Longer’,

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Emerging British singer, songwriter and rapper Priime, is a fresh talented artist known for coupling pop music with his traditional Afrocentric musical background, to create inventive alternative and experimental music that he has aptly coined ‘Hybrid Music’. The first official taste of this ‘Hybrid Music’ comes in the form of his debut single titled ‘Lil Bit Longer’,

Backed by lush guitar progressions and string arrangements, and sonically inspired by the Walt Disney classic Mary Poppins, ‘Lil Bit Longer’ is an outstanding debut offering, with infectious pop sensibilities, glorious musicianship and a strong vocal display.

Speaking about the inspiration behind the offering, Priime says, “The idea for ‘Lil Bit Longer’ came after one of those late night conversations with a significant other that you never want to end, and it expresses the antithesis need for us to spend more time with ourselves, for the sole purpose of self-awareness. Notwithstanding, art is a very subjective form of self expression, in that it is whatever you make it out to be.

A Lil Bit Longer was inspired by elements of my faith and belief, which teach that my identity is rooted in the image of God, so in spending time with Him, I come to learn not just who and what I am but also who and what I’m not. I was inspired to compose the song in the first person, taking on the position of God himself as I feel he relates to me”.

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Elite Introduction

Introducing London-Born, California-Based Nigerian Artist Demi Grace

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Grace Abidemi Ayorinde known under the moniker Demi Grace, is a Nigerian singer and model born in London. At the age of 6 Demi relocated California, where she would spend most of her time in the San Francisco Bay Area. She grew up listening to everything from Gospel to Rock tunes, with inspirations from artist such as Janet Jackson and Missy Elliot.

Grace made her way to music scene with her début single “Want You,” which gained her attention from Brazil to the US. The singles popularity led to Demi Grace landing a distribution deal with Hitman Record, an indie record label under the of Universal Music Group umbrella based in Canada. Under that deal she released her début studio album FMO, short for Forward Movement Only. The album included top-notch production from the likes of Lovy Longomba, Alexander Wilson, Daniela Rivera, Kanja Muchoki  and others.

Fast-Forwarding to today Demi Grace, makes her Elite Debut in the form of her track “The Dream,” the first official release from her upcoming album set to release in 2018. The new features Jay Karnell, who also produced the record.

Get caught up with all of Demi‘s latest releases below.

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Elite Introduction

Introducing Canadian Twin-sister Duo Fionn

Twin-sister duo Fionn gain our attention with “Skeleton”

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19-year-old Twin-sister duo Alanna and Brianne Finn-Morris, known together as Fionn, have been singing since the young of 12. Two years later the duo moved on to performing 100 shows a year, generating a huge fan base around their unique folk-pop sound, blended with beautiful vocal harmonies. Alanna and Brianne made many Television  and Radio appearances, and won talent competitions,  which led to the duo signing with Jonathan Simkin of 604 Records, who encouraged the two to focus on creating original content.

Hello Winter ❄️ #Canada #earlysnowfall

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Kicking off their first official appearance on the Elite MuzikAlanna and Brianne present us with audio for their latest release titled “Skeleton” which follow their earlier stand-out releases such as “Potential Castles,” and “Magazine Faces.”

Watch the lyric video for their new single below

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Elite Introduction

Introducing Canadian Popstress Lexi Strate

Canadian Pop-stress Lexi Strate makes her Elite Debut

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Canadian Pop artist Lexi Strate first touched the scene with her debut EP WAVES. The 7-track EP features stand-out cuts such as, the highly popular single “Diamond Eyes,” “Out Of My Head,” “Miss Me,” “So Simple,” and “Antidote.” Abbey received both WCMA’s “Pop Artist Of The Year”, and Canadian Beats’ “EP Of The Year” for the project.

Continuing push for the project Lexi unleashed official visuals for the EP’s popular cut “Diamond Eyes,” shot by buzz-worthy director Travis Nesbitt. Last year Lexi began touring opening up for numerous artist and writing with some of the games top producers via writing camps in Toronto, Vancouver, and throughout Western Canada.

Fast forwarding to 2017 the talented pop-stress presents us with visuals for her new single “Going Going Gone,” an 80’s inspired electro-pop cut that brings the feelings of summer vibes and palm trees. When asked about the inspiration behind the single, and concept behind the music video Lexi told us this.

What was the inspiration behind the new single?

The song started with a hook line one of my producers (Dan Davidson) had, we started writing a more ballad type song  with a slower tempo. We did one session on it recorded a vocal and sent it off to my other producer (Ari Rhodes) in Toronto. Ari changed the chords and sped up the vocal we recorded, and it made the coolest sound. We ended up keeping that “Going Going Gone” lead chorus vocal in there because we thought it really set the production apart. On the next writing session the song just seemed to come together so easily. Lyrically, the song wasn’t inspired by a personal event, more just something that you’ve seen a friend go through. Its about a relationship thats stuck – its that point where it has to go one way or the other, and the decision that needs to be made when someone isn’t willing to fight to make things better.

What’s the concept behind the music video?

My video director, Travis Nesbitt had spontaneously bought a vintage Betamax camera and wanted to shoot a video with it. I was down with the idea of doing a bit of an 80’s theme because it’s not something that would usually be done for a pop artist and this song is kind of taking me down a new, “un-pop-like” path. The concept of the video is really just a full day/night out with the girls… having fun and being a bit rebellious -because that just seems like the perfect thing to do when you’re having boy troubles!! We actually ended up getting in some trouble with the cops – not part of the script – oops! We wanted to focus on bringing out my real-life personality with this video and I think it really compliments the song and my vibe well.

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