Today we’re introduced to the sounds of London-based soul band Hannah Williams & the Affirmations, most known for being the backdrop for the title track of JAY-Z’s classic ‘4:44″ album. The record was discovered by hit-making producer No I.D., who sampled and handed it off to JAY-Z immediately. Today the talented Bristol outfit present us with the Grammy nominated record in its entirety, through visuals directed by Nick Donnelly.
The heart-grabbing soul single is the title track of the bands full-length 2017 release which features favorites such as “Woman Got Soul,” “Tame In The Water,” “Fighting Your Shadow,” “Callin Me Back,” and “Fool.” The single in their words tells a story of love , inadequacy, and the search for artistic perfection. Watch the official music video for the single above & stream the album via Apple Music below.