Hailing from Hitchin, Hertfordshire, James Bay was discovered by Republic Records after a fan uploaded footage of him performing in a Kentish Town pub to YouTube. He since then released his Dark of the Morning, EP and is currently gearing up to release new material. Today we get taste of what to expect with his latest track “Let It Go”, produced by well-known producer Jacquire King, who’s put together tracks for Kings of Leon, Of Monsters and Men. In his own words “Let It Go”, is a heartfelt bookend to a past relationship, which James admits was “super personal and quite hard to write. It outlines the point in a relationship where you think that you should perhaps put it all to bed. We tried it again, and we tried really hard. Maybe we can just be friends and let it go. It’s really honest, and I got something off my chest.”, listen below and check out the video for his live version of the record courtesy of Burberry Acoustic.