Brazilian popstress MÁDAM makes her Elite debut, in the form of visuals for her debut single “Rise Up,” a song characterized by motivation, inspiration, unity, and good vibes.
MÁDAM explains: “Music should be the gate to a non divisive world, where all are accepted for who they are or who they want to become. We live in world full of barriers and guide lines, where one needs to follow the rules of what and who they should or shouldn’t be. Music is our common ground, which is why the lyrics of “Rise Up” are simple and relatable. Every one has the right to understand and use these words for what motivates them to continue fighting and continue being who they wish to be. It’s simple because that’s how life should be with music. It’s inclusive, it’s relatable and it’s what you want it to be.”
The Music Video for “Rise Up” is a clear visual explanation for what MÁDAM verbalizes. It shows the reality and daily lives of New York, a city filled with culture, richness of races, hardships, and warriors. Every day unique people fighting for their hopes and dreams. It shows the naked reality of such, which is something rare to see. It promotes unity and motivation to being one’s true self.
“Music has the power to unite, as well as create a safe an accepting environment. It allows us to communicate in an universal language and express our true selves in a unique way.”